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An Interview With Ed De Bono

Dr Edward de Bono is regarded as the global leading authority in the field of creative and conceptual thinking. An MD, PHD and Rhodes Scholar, he has authored 72 books in 41 languages. His instruction in thinking has been sought by major corporations such as IBM, Microsoft, Shell, Prudential, GM, Ford, and Citicorp to name a few. His work is in use in thousands of schools worldwide, and mandatory on the curriculum in some countries.
He is the originator of the term ‘Lateral Thinking’ and the very popular “Six Thinking Hats” framework. Based on an understanding of how the brain works as a self-organising information system, Edward de Bono has designed specific thinking tools to maximize the creative process.
Dr. de Bono has worked successfully with organizations such as Pharmacia, Nokia and Dupont to imbed his thinking tools into their culture.  The ROI for these companies has been impressive.
Dr. de Bono was appointed EU Ambassador for Thinking for the European Union Year of Creativity 2009. He was recently awarded a doctorate in design by the Royal Melbourne Institute of Technology and now holds four doctorates. The University of Pretoria named Dr. de Bono the first ‘ Professor of Thinking’ in the world. The Association of Management Consulting Firms (Europe, America and Asia) awarded Dr. de Bono with the “Carl Sloane Award” for having contributed the most in the field of business thinking in 2005. The new University of Advanced Technology in Phoenix Arizona appointed Dr. Edward de Bono the “Da Vinci Professor of Thinking” in 2005. The American Creativity Association awarded Dr. de Bono with  a ‘lifetime achievement award’ and also inducted him into the ‘Hall of Fame’ in 2005. In 2005 the University of Dundee conferred the degree of Doctor of Law (LLD) on Edward de Bono for his contribution in the field of human thought.
Ed de Bono

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